A killer mix of new artists from Warner Bros (where I work). I think this mix shows that big labels can support amazing creativity. More than happy to work on aspects of the new media campaigns for each of these artists.
RACHAEL YAMAGATA
OASIS
JOSIAH LEMING
MURS
LIGHTS
MEGHAN SMITH
THE SPILL CANVAS
If we could just get people to LISTEN to the new Oasis album, they would love it! Great albums, and not enough outlets to get the the word out. The idea was simple – incentive fans to hear the new music, and reward them in an authentic way, that would also spread the word and re-brand the band.
So check out the Oasis Widget, listen to six songs, and you can get a free classic Oasis t-shirt! Strength of idea is really the music, not the free shirt – I believe in this as a very strong body of work.
We also have their merchandise rights (online and tour!), so it creates buzz for merch, and builds databse of new customers.
Ultimatley, it was supposed to be a random givaway so the promotion would last longer. Due to tech issues, the widget was incorrectly set up to go to the first 3000 fans, which we of course went viral instantly, and crashed our store! So we’re fine tuning the idea. Would love any thoughts on this idea, and how to make it better. Send me your thoughts and I will send you an Oasis shirt – but you should still listen to the tracks – its worth it!
jbloggmusic@gmail.com