Very cool to see the band use tools to talk to fans and each other! Strangely, their transparency leads to increasing the persona and mysteriousness of the band in a cool way, especially when they are having conversations with each other on their own site!
It’s also a great example of how bands work with WBR. There’s an amazing guy named Jeff who works in new media, and has been working with the band from day one. He believed in this band before many others did, and has stuck with them all the way, building trust, and keeping everyone at Warner Bros honest to the bands vision. He recently worked with the band to build them this new site, and the result is something special, artistic and fun!