UPDATE 3.8.2010: Thumbplay contacted me less than 24 hrs after this post, and got me up and running on my blackbery 9760!
Thumbplay launched its music service this week, joining Mog, Rhapsody, Lala, Spotify, Last FM, and Myspace in the already crowded battle between streaming music services. The monthly subscription is $9.99. This is twice the rate of new entrant “MOG” (and $9.99 more than the free myspace!), but you get mobile access for the extra charge. Factoring in mobile makes Thumplay’s offer cheaper than Rhapaody’s similar desktop and mobile plan.
The selling point of Thumbplay Music is the ability to move your music to the cloud in one click by importing your playlists directly from itunes. It took just a few minutes to import 20 playlists, with 500 songs. The “import” was fast and accurate because it was only checking the data with the “cloud”, not actually moving files.
You can “import” songs to the cloud regardless of where they came from.
The second differentiator is Thumplay’s mobile access. With a full subscription, you can access your music and playlists from a “smartphone”.
Unfortunately the device list is small:
Devo inc scores one here – first new song from DEVO In awhile, as performed on the Olympics 2-22. Its beyond good. It’s FRESH!!!
http://www.clubdevo.com – Get the song here!
Plenty of posts and blogs talk about “transparency” in the music business. How Artist’s need to be in direct connection with their fans. Part of the “Conversation”. It’s all buzzwords until it’s real: My continuing adventure with Devo and Devo Inc.
Watch the message, and contribute to the Devo inc color study now!
I love reading the New Tee Vee blog every day and video is an increasingly important aspect of the music business. Think about it – the majority of music is listened to on a device with a screen! I think I was the only music exec at New Tee Vee Live, but it was worth the trip – although the question “is the tv business going the way of the record business?” and the “we wont make the same mistakes as the music biz” quotes were slightly annoying.
So what are the broader trends and how do they apply to music? Here are a few quotes from some of the speakers, and some of the interesting things I heard during the panels.
EVP of Digital Media,
MTVN Entertainment Group
Hits are Hits. Eric explained that hit tv shows have big video numbers online, and shows with lower ratings have lower views. It’s a one to one relationship, and he said there seems to be no erosion in the ratings of popular shows by having them streaming online.
“Don’t underestimate the mass of passive”
Great point and a classic quote. People don’t want to spend tons of time looking around to watch what they want on you tube, torrents and other on demands sites. It’s more that programming for the mass doesn’t meet their needs anymore. If possible, most consumers would rather lean back and just get great programming that was relevant to them, instead of having to seek it out.
Now think of the long tail, radio, and music. Applying Eric’s comment to the much hyped long tail I agree its probably not the “solution”. It’s really about better music, engaging artists, and better programming.
General Manager of NFL Online,
National Football League
The internet turned the niche activity of fantasy football into a main stream pastime, and as a result, grew the audience for the NFL. Laura explained how fantasy football drives demand – now you need to watch all the games! Very clever. The advantage is football is a closed network – to watch all the games in real time you have to pay!
The Roku video player is an on demand video box with over 50,000 titles. Now they are opening their platform to anyone who wants to make a “channel” on their box. Their install base seems low, but is this a chance for someone to make a new type of music service? Seems like the infrastructure and hardware is in place.
Nothing music related here, but I had no idea pbs launched the coolest video sites of all the networks!
SVP of Marketing and Customer Experience,
Redbox offers kiosks in retails stores that rent dvd’s for a dollar. The talk was that some of the studios were upset about the impact of “substitutionally” of redbox rentals on dvd sales.
Substitution for purchase is something we talk about a lot in the music biz, with you tube, piracy, and streaming services such as myspace. Gary denied those claims, and said redbox did research to show there was less that 1% substitution for purchase (of course they did!)
However I loved his quote – “People who buy, buy, people who rent, rent”
Or as we sometimes say “people who buy buy, people who steal steal”
Great day – see you next year!
Get out your mobile phone, and check out the first in a limited edition series of QR code pieces we made for Green Day’s new album 21st Century Breakdown, in stores FRIDAY MAY 15th!
This is the start of several QR code experiments were trying and you can find the Green Day Codes out and about in the US in the next few days. Thanks to David Harper at Delivr for masking this happen! You’ll need a QR code reader for your phone to try this – get a reader in the iphone app store (neo reader is a good free one), if you have a nokia phone, you probably already have a reader in your appp folder, or go here to get one for most other devices!
Ill be speaking at the “state of the digital union” panel at Digital Music East next week. The site says “This panel of industry experts will discuss the hot button issues of day, including the debate over digital music pricing, online and mobile music product offerings and business models….”. Thats the agenda – curious to know any topics you’d like to hear discussed?
As I’m cleaning up and getting ready to go back to work, I’m using Metacritics year end top lists and listening to 2008 one more time!
Metacritic seems to have it all in one place, their own reviews, and many top year end lists from other mags and sites!
Their year end best of lists also go all the back to 2001 which is fun to explore
A few other year end lists that make it easy:
Imeem 08 playlist (log in required – but worth creating an account once)
top 20 albums of ’08 at Bands Under The Radar
Kami has great taste and after hours on Metacritic, I still found a few new things on her list that were amazing!
One of my Favorite “New” Marketing blogs “Big Picture Advertising” featured a great quote from Barry Diller.
Challenge for 2009
“You really want to get a headache? Try to understand Internet advertising. Social networking advertising is being discounted because there is so much inventory [of available ad spots], and because methods have not yet been found to make it very effective. Will that get figured out? I absolutely believe it will. What form will it take? Absolutely unknown.”
Social media is great for music discovery, community, and a natural buzz amplifier. But BUYING social media advertising has not moved the mark in any accountable way for me – from driving sales to increasign traffic, I havent found anything that is cost effective. It seems being a great band, getting radio airplay, community engagemnt, and touring drive more results through social media than advertising. I’ve bought facebook, myspace, widgets, and more in many differnent ways, and never get the return. Warner Bros Reocrds also gets add inventory in several social network sites as part of our liscensing deals, so I get to play around alot. Maybe Big Picture Advertising will figure out some magic!
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