Author: jblogg (page 2 of 10)

DATA DRIVEN CREATIVE DEVOLVED

Combining Data and Creative is the meme of the moment. Back in 2010, I was lucky to work with Devo on a campaign the made fun of the idea that art and data belonged together. The first video is the approach. The second video is really a “Mocu-Panel” where we reviewed all the data and testing we did. The idea that Devo would use data to inform it’s latest CD and brand was ahead of it’s time. Making fun of it was even more innovative. The audience kind of gets it, but that is a sign of great art – they aren’t sure what to do! Can’t believe I was lucky enough to “perform” with DEVO

1000 CHANNELS, 1 BILLION VIEWS…

Shout out to the old school (great endcard on this one if you can make it through!)

CLICK THE LINK TO SEE AMY PHAM’S SHOCKING FACEBOOK VIDEO VIEWED OVER 17M times!

Because I can’t figure out how to do an embed, I thought that was supposed to work on FB video now. Real point is how FB video is working for her as a creator!

Screen Shot 2015-08-23 at 11.08.02 PM
https://www.facebook.com/iamamypham/videos/vb.260665084033709/702671643166382/?type=2&theater

YOUR DOING YOUTUBE WITH YOUR PHONE????

A clip from over 7 years ago, part of a Marketing campaign I worked on for her new record. This was the first ever upload of video from a cell phone to YouTube!

See how much culture has changed in such a short time, shout out to Bree for pulling it together 🙂 and Ashley for being up to try something new…

FB VIDEO BLOWING UP – TOLD YA!

A nice article from March where I talk about Facebook Video making an impact on the YouTube community. Since FB video is all the rage now, quick repost from my interview with the International Business Times in March. I am proud at how ahead of the curve Maker has been when it comes to Shortform, and especially FB video!

http://www.ibtimes.com/sxsw-2015-youtube-stars-are-finding-new-place-thrive-facebook-1847296

Shout out to the team, Violet, Emily, Cassy, Nick and more…..

MAKER + DISNEY PARKS = THE BEST DAY EVER!

Very proud of this channel and channel trailer. Part of Maker’s partnership with Disney Parks, were building something cool over at http://www.youtube.com/wdwbestdayever

Shout out to Tyler, Emily, Louis and Team!

MARVEL AVENGERS AGE OF ULTRON! TRAILER BEST PRACTICE ALERT!

Its simple, but nice to see Marvel adding end cards and asking for subscribers on their trailers!

GUARANTEED TO GO VIRAL: YOUTUBE’S 2014 VIRAL VIDEO TRENDS

Clocking, Finish Lining, Butter Fails, Bun Nutting and More!



Super Real Creativity

OUTKAST RENUITES AT COACHELLA, NO ONE CARES

Outkast reunited at Coachella and it seems no on cared. A true sign of the pace of culture, and the need for high intensity, immediate gratification in any live show. What have you done for me lately? How insane is your production?

Outkast has nothing but the power of its past hits and catalog, and I guess in todays fast past social media world, thats not enough. It’s a good gut check on the real value of a catalog in music today today. Maybe its the genre, but a great reminder that the shelf life of a musi ctalog in an unedning optins on and ondemand worls is no longer a persistant revenue stream.

 

First rule of marketing -> Suprise, No one cares!

THE POWER OF CREATIVITY IN OUR NETWORK!

Sometimes a video hits that chances your day. This lead to a kickstarter campaign and over 25k for this guy!

Check our Magic Of Rahat’s channel here!

RETURN TO MAKER!

Classics like this that some how are inspiring and amazingly high quality!

 

YOUTUBE MUSIC AWARDS #YTMA – THE GOOD AND THE BAD

The first YouTube music awards – it could have been worse, and I hope this is just the beginning!

But throughout the show, and just a few minutes after the LIVE airing, it seems like most people did not quite get it.

The show was live, and it did have the feel that anything could happen, swear words and all, but unfortunately the unexpected came across as just unorganized. If your going to make it free form and live, at least give the hosts headphone mics! One of the most painful moments for me was watching the hosts try to find a place to hold the handheld mikes while searching through cakes for the winners, climbing ladders and uncovering zombie girls. All not easy to do with one hand!

THE GOOD:

  • Combining mainstream and YouTube grassroots artists is a great idea and the first disruptive step to acknowledging YouTubers popularity and cultural influence.
  • Performances were inspired and innovative
  • Live live via the google suite of apps and web sites
  • Ridiculously ambitious
  • New type of creativity for a live broadcast generated some impressive moments. like bringing Youtube elements of interactive videos to live tv moments ( the choose your own adventure live segment was interesting even if it didn’t quite play out). Suprised I didn’t see a live annotation walking around!
  • YouTube did get every major music brand to cover the awards live, including MTV

THE BAD

  • The hosts just didn’t work. They looked confused, weren’t  that funny, and didn’t rise to the unscripted nature of the show.
  • Unorganized turned into bad TV
  • Sometimes hard to tell who won and announcing winners was anticlimactic for some reason. The insanity of the show took away the winning moment for Artists.
  • Ridiculously ambitious
  • Not enough Artists
  • Couldn’t feel the fans, I could hardly hear them cheer!

All in all – YouTube succeeded in getting me to care, tune in, and hope they try it again!

THE FUTURE OF INTERFACES, REAL AND FANTASY!

I found these two sites that inspired me to put them together in one post.

The first is a great pinboard of the emerging world of interactive TV interfaces. Regulars like Apple TV are here, but also some I never knew existed like this on from Western Digital (a hard drive company makes a TV interface?).

 

 

 

 

 

 

 

 

The second, is a gallery of fantastic fantasy user interfaces from all your favorite movies and TV shows. Who can forget Minority report, but there are so many more to check out here.

 

 

Then we can go back to the reality of an interface I’ll never understand from Window 8

KEVIN SPACEY EXPLAINS HOW THE BROKEN TV MODEL KILLS GREAT STORIES!

“We wanted to start to tell a story that would take a long time to tell”.

Kevin Spacey gives a clear and inspired overview on how television piloting process is broken, and how it ruins GREAT story telling by artificially constraining the creative process with old rules! While new data shows it may be harder to monetize binge viewing ala “House of Cards”..
via variety: netflix may need to fast forward its spending for original shows

…the lessons still apply. I’d break it down like this:

– Do not make a pilot for anyone but your actual audience
– Start on Youtube
– If your story is compelling, you’ll find an audience
– If the network wants a pilot after you get some traction, give them your first episode, but don’t stop there
– The networks want you to have your own audience heading into prime time, there is no “audience” for NBC

Watch the clip for your own insights!