Walmart’s Tech Incubator Store No. 8 Acquires VR Startup Spatialand

I’ve been consulting in VR for Store No. 8 for the last year, and joined full time last December. Excited to share publicly what we’ve been working on and planning for the last few months!

“Today, we are thrilled to announce our acquisition of Spatialand, which will create the foundation of Store No 8’s third portfolio company. The new venture will operate in stealth with Kim and Jeremy at the helm as co-founders. I’m proud to join this team as well, as interim CEO, in addition to my role as Principal of Store No 8. The team will develop and explore new products and uses of VR through immersive retail environments that can be incorporated by all facets of Walmart, online and offline.”

Read the full post from our CEO Katie Finnegan!

In addition to co-founding this new company with Kim, I will be serving as Chief Product Officer, continuing our focus on using Virtual Reality to power the future of retail.

I couldn’t be more excited to parter with Kim, Katie, and the rest of the Spatialand and Store No.8 team!

Walmart’s Tech Incubator Store No. 8 Acquires VR Startup Spatialand

BLACK EYED PEAS MAKE VR HOT – MASTERS OF THE SUN

Masters of the Sun VR is a VR graphic novel adaptation presented by the Black Eyed Peas. Fresh off buzz from at Sundance, it’s available now on Samsung Gear VR. Despite some performance issues on the Gear with my S7, I think this is one of the most promising episodic VR experiences yet!

Black Eyed Peas and Marvel Comics previously teamed up on a comic book called “Masters of the Sun – the Zombie chronicles”. The VR adaptation lets you control the story and brings some much-needed hip hop energy to VR.

What I like the most is Master of the Sun has a unique feel, not a quite a video game, not quite photo realistic, but a vibe I havent quite felt in VR yet.

You’re in the comic…

As you turn around and explore youll see a record rack, and some comics, looks amazing in the headset….

Translating the subtlety of a comic books tone to an immersive format isn’t easy. Most experiments I’ve seen go backwards. Somehow adding interactivity often takes away from the magic you remember.

Master of the Sun overcomes that, with creative use of rendering style, perspective, music, even the fonts – all coming together to give you an enhanced sense of wonder in a comic book world. The story and the richness make it worthy of VR’s enhanced ability to look around and soak it in, it feels immersive, curious, familiar, new all at once. At each decision point, I found myself looking around, soaking in the environment, before moving the story forward.

The experience itself is broken up into a series of separate episodes, or VR graphic novels but I only wish they would have gone higher end and made this for the VIVE. There were issues on the Gear, it couldnt quite keep up with my head movements and some of the camera pans made me a little motion sick. The story and quality begs for more!

But I can see past all of that for the great moments. This feels like new ground on the path to VR becoming legitimate medium for stories. According to Forbes the team has grander ambitious

“From this, we now are planning to leverage the project into becoming a full VR studio,” adds Taboo. “Other artists who we know from Rihanna to Usher all want to do something with VR. We’re in a perfect position to collaborate them and others for the VR space because of what we are doing and who we are,” will.i.am told me. “We’ve got the whole system down. We created the prototypes to this project and demos in order to get the other artists on board with MOTS, and once they could see the vision, we just kept building from that.”

Here’s Why Everyone Is Talking About This Hot VR Project At Sundance Film Fest

Welcome to Store No. 8

Happy to share I’ve started a new role as Chief Product Officer for VR in Store No. 8.

Walmart Launches Tech Incubator Dubbed Store No. 8

I’m staying in Los Angeles, where we will build out a team to explore the future of VR and it’s impact on commerce and the world around us.

I’ve been consulting for Store No. 8 since April, and I am excited to make it full time. Lots more to come, for now check out a few links on what we’ve been up to in 2017 so far!

Store No. 8 Is Revolutionizing Virtual Commerce

Store No. 8 Sees the Future, and It’s VR

 

It’s the beginning of a new journey! Store No8, Walmart and Virtual Reality

I’m excited to work with Walmart on their virtual reality strategy. The project is within Walmart’s incubator called Store No. 8. The Store No. 8 reference comes from the name of Sam Walton’s early store, where he experimented with new and bold ideas for retail.

I was impressed with the Store No. 8 team from the first meeting. Creating a culture that plans for change that is 3-4 years out is hard, many say it cant be done within large traditional organizations. I’m up for the challenge!

Were building the ground floor for V-COMMERCE and planning a major VR event in October.

Stay tuned as a new adventure begins and I will share more details as our projects progress!

Background on Store No. 8

https://www.bloomberg.com/news/articles/2017-03-20/wal-mart-unveils-store-no-8-tech-incubator-in-silicon-valley

Walmart VR Focus:

http://www.roadtovr.com/wal-mart-zeros-future-vrar-new-silicon-valley-tech-incubator/

On the road to the future of MUSIC and VR

I recently read a great summary of what the major labels are doing in “VR” (link below). The initiatives mentioned are cool, and moving things forward. But I dont think any of these video based initiatives really are “VR”. 360 video and live concerts in a headset feel more an incremental new video format than a disruptive new medium.

Take a read and think about what it takes to create real disruption!

http://www.vrroom.buzz/vr-news/entertainment/can-vr-be-real-hit-music-biz

Charge your brain for 2017!

Over the holidays I always get a chance to catch up on my reading and thinking.

Here are a few stories that frame the future.- Some scary, some Hopeful, but all ring true. Lets make sure we know where we are going!

The end of adolescence

https://aeon.co/essays/adolescence-is-no-longer-a-bridge-between-childhood-and-adult-life

When every moment of childhood can be recorded and shared, what happens to childhood?

http://www.washingtonpost.com/sf/style/2016/12/07/when-every-moment-of-childhood-can-be-recorded-and-shared-what-happens-to-childhood/

How video games unwittingly train the brain to justify killing

https://aeon.co/ideas/how-video-games-unwittingly-train-the-brain-to-justify-killing

People will still power an AI workforce

http://www.theverge.com/a/verge-2021/stacy-brown-philpot-taskrabbit-ceo-interview-ai-gig-economy

The top artificial intelligence stories of 2016

https://techcrunch.com/timeline/the-top-artificial-intelligence-stories-of-2016/slide/6/

The Case Against Reality
http://www.theatlantic.com/science/archive/2016/04/the-illusion-of-reality/479559/

Welcome to Mindshow!

I am excited to share I am working with Mindshow, a Virtual Reality app that lets you make your own VR cartoons using your body and voice, acting out your own parts, and then filming them in VR to create a clip you can share on all social platforms.

That’s a mouthful because talking about VR is always tough – so lets just say Mindshow has that “thing” that’s been missing from VR and I was hooked the first time I tried it!

Virtual reality does provide a platform to consume content in a new way, but what about creating content? Do I need to learn a programming language and visual effects tools to be in the game? How will VR meet the “everyone is a creator” ethos that YouTube helped solidify? How will VR disrupt creation in the same way Youtubers re-defined what’s “watchable” for an entire generation?

Mindshow takes advantage of immersive VR to create and share stories of your own. When your senses tell you you’re an alien or space captain – something NEW happens to your creative brain. But acting inside the characters is just half the fun, stepping out of the characters and then filming your performance in a virtual 360 space lets you express yourself in new ways. And when it’s done, you have a video you can share on all social platforms. Even if your friends don’t have VR they can be a part of it today!

I cant wait to see what a new generation of creators use it for! Working at maker convinced me that VR needs more then just content, we need to build an ecosystem that builds a deep connection between users and creators, getting everyone involved. Creating content = play for kids today, and Mindshow found a way to use VR to make a whole new way to play!w

So weather or not you have VR, wth Mindshow, I can share my VR experience with you in a way that makes it fun for everyone!

Happy Thanksgiving!

I’m thankful to be with family friends in Michigan!

“It is change, continuing change, inevitable change, that is the dominant factor in society today. No sensible decision can be made any longer without taking into account not only the world as it is, but the world as it will be.”

—Isaac asimov

 

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New York Media Week 2016

I enjoyed speaking on the Investments in VR panel, part of New York Media Week 2016! I also met some cool folks at the digital influencer dinner. A few snapshots and a link to more info!

PANELISTS
T. Hale Boggs, Partner, Corporate/Finance, Capital Markets and Venture Capital, Manatt
Tim Chang, Managing Director, Mayfield Fund
Matthew Wang, Managing Director, Evercore
Bryan Biniak, Entrepreneur-In-Residence, Nokia Growth Partners
Jeremy Welt, President, Invisible Robot
Moderator: Joost van Dreunen, Co-Founder & CEO, SuperData Research

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More info NYMW 2016

Wired Magazine Feature: The Future of Music is VR

Take a deep dive into the process and creative driving the combination of VR and Music today with Wired. From a business perspective, Wired’s article also does a god job at drawing attention there may be something here people wood pay for! I agree, and believe that VR, when combined with music, is impactful enough to make Music a primary activity again, and increase monetization direct with fans.

Music’s Salvation Might Be Selling Not Songs, But VR

VideoInk founder Jocelyn Johnson and Creatv Media’s Peter Csathy debate whether the Maker Studios acquisition by Disney was worth it…

Peter’s Intro

Jocelyn’s Intro

Peter Understands how Disney and earnouts work and it takes time…

Jocelyn shares Video Inks coverage of the merger…

Full interview here, starts at about 7 minutes in…good insight to how difficult mergers can be, upside and challenges they both make great points!
https://www.youtube.com/watch?v=FGRnKuDsulw

SPLASH – 360 MOBILE VIDEO AND VR COMMUNITY WORTH TRYING AND SHARING!

For the last few months I’ve been advising the mobile VR company SPLASH. They are a crucial part of the emerging Mobile/Social VR ecosystem.

Splash lets you create fully immersive 360 videos with just your phone. Even better, you can watch them in a entry level VR headset like Google cardboard, again with nothing more than your phone. The app also allows you to share native 360 on most social platforms, so no reason not to explore!

On Friday, Splash announced a 2.5 Million raise, led by Greycroft Partners, other participation from Advancit, Felix Capital, BDMI, Seedcamp, DeNA, Kevin Wall, and e.ventures. The Splash team just completed a great run at Vidicon, sharing the app with the creators and executives that are the glue between the future of video and the future of VR!

Watch My Frisbee Golf 360 creates with Splash

360 video with cool filters and skins

Get Splash for Free on IOS

Read the full release here

360 video embed

Yes – you can embed 360 videos on your site, and maintain 360 format! You cant seem to put them in cardboard mode from an embed, so to watch in a headset, you need to click through….