Virtual Concerts are gaining traction and the Post Malone / P25 collab is a big one! TV and online ads have been popping up for me, giving his virtual concert this highest-profile yet. It’s a cool spot, showing the real Post Malone heading stage and turning into his Avatar as he hits the stage. Cool effect! But I was expecting and hoping for something much more original with the Avatar!
In my experience with artists and digital avatars, many artists look to make slightly cooler, thinner, and better “looking” versions of themselves. This is normal because the tech is new, and in the beginning artists often use new mediums in a way that matches what they are sued to, what already exists! exists. Hopefully, the unlimited creativity that comes with creating your own avatar becomes an area where music artists feel more comfortable exploring identity and tying their avatar to the music and the fans in entirely original ways. Companies like Spirit Bomb are emerging as cross-functional creative shops that specialize in creating original virtual beings from scratch, with insane originality, complete backstories, and bodies not possible in the real world! So I know we will get there!
The concert (linked below) was wildly original, unexpected joyful moments and lots of creativity, the digital being in me wanted more from the Artist avatar!
