I recently read a great summary of what the major labels are doing in “VR” (link below). The initiatives mentioned are cool, and moving things forward. But I dont think any of these video based initiatives really are “VR”. 360 video and live concerts in a headset feel more an incremental new video format than a disruptive new medium.
Take a read and think about what it takes to create real disruption!
http://www.vrroom.buzz/vr-news/entertainment/can-vr-be-real-hit-music-biz