Outkast reunited at Coachella and it seems no on cared. A true sign of the pace of culture, and the need for high intensity, immediate gratification in any live show. What have you done for me lately? How insane is your production?

Outkast has nothing but the power of its past hits and catalog, and I guess in todays fast past social media world, thats not enough. It’s a good gut check on the real value of a catalog in music today today. Maybe its the genre, but a great reminder that the shelf life of a musi ctalog in an unedning optins on and ondemand worls is no longer a persistant revenue stream.

 

First rule of marketing -> Suprise, No one cares!