QR codes capture a lot of attention and press. Why? I’ve had a lot of experience with them, and it seems consumer adoptions is still relatively low. The tech behind qr codes is simple, they are not driving significant revenue, and they really just point you somewhere. But perhaps I need to take my business hat off and look at this from an open source innovation perspective! Time and time again, it’s what you do with it that counts. Maybe it’s the fact that QR codes are an easy standard to get your head around and innovate with? Something about them seems to capture peoples imagination, and there seems to be profound curiosity with hacking this interface into our phones to create neat things. Not completely useless though, because its hard to not find some joy in this – art meets mobile tech! Enjoy!

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