Month: September 2011

Only two days in, and I can tell that facebook’s integration of music partners has changed music forever. While there are lots of amazing wow features in the new facebook product, the feed of one click streaming links to spotify, mog, and slacker, all made me happy immediately. My first few clicks took me to new music and and forgotten favorites with ease. The ticker is a new starting point for music, triggering new ways of browsing the unlimited library in the cloud. Heres are three shifts in music to watch as adoptions rises:

VOLUME GOES UP
Adding a real time, one click stream of music from people I am connected with, increases the volume of choices with no friction. So far, I think the new integration creates not just more, but more GOOD choices than ever. Using people as my editors seems to be working. Can I forget about any outside promotions or having to comb blogs, or check in whats new on pop radio? I know the people who do that in my feed, so that’s baked into their choices, they are my filter on filters. I can just stick to my feed. If volume and quality goes up, value returns. CD’s increased volume in terms of amount of music per container, but net quality went down.

FLASH GENERE
A link to a Slacker station led me to an old favorite Rod Stewart song from eighties. For some reason I hadn’t heard this song in years. This sent me into a day of genre surfing through 80’s hits, and thats where I lived for the day. Not the album the Rod Stewart song came from, the Slacker station itself, or even Rod Stewart in general. How did my day of 80’s music surfing flow through other feeds and change peoples musical map for the day? We don’t know yet, but I’m betting that music moves in bigger chunks now that were connected to it all. Artist catalog’s and entire genres will wash over you. When I lock into a genre surfing session, if it takes a few days to explore, I’m stuck in there, and everything else from the outside world is on hold. The access model makes it easier to consume bigger chunks in shorter times. In my youth it was 6 years before I’d heard every Pink floyd album! Now its a weekend.

NEED FOR COMPATIBLE LINKS
The only time it all seems broken is when I navigate things coming in from services I don’t use or pay for. Id like a universal connector, something that grows the positive experience Facebook started, and the pool of revenue for everyone. Lets also choose on a universal song rating system on the open graph, that can travel too, so if I do move to new services, my ratings go with me via facebook.

Try my feed on Facebook /jeremywelt

Some of the most interesting music experiences are pivoting off spotify as a music engine, and universal link format. Here’s two of the best new add-on apps that have me hooked, and using spotify more than ever!

1.) TUBUFY

Copy any playlist url from inside the spotify app and Tubufy creates a youtube playlist with all the same music. Neat way to hear and share your favorites and see some interesting, and sometimes unexpected visuals!


 

 

 

All you need to do is right click on the name of the playlist from within spotify and select “Copy Spotify URL”. Paste this into Tubufy. It should look like this:

spotify:user:jblogg:playlist:60JGlPEFDaaNZCB81RRYVn

End result is this:

http://tubufy.com/spotify:user:jblogg:playlist:60JGlPEFDaaNZCB81RRYVn
 
For some reason some of the songs sounded better via youtube?

2.) ECHO FI

Put in a band and get pandora like radio via spotify. Here’s what makes it better than Pandora  for me (at least on a pc, i don’t see a way to make it mobile). The songs play like pandora, seamlessly controlled by a web interface, but the songs appear in their native album format inside spotify. It gives you a context you don’t get via other internet radio products. It’s much easier to stray from the passive radio experience  and go active to explore a few more cuts from that album. Accessing the the song in the context of the album gives me a sense of the other tracks on the album it came from, mixing play listing and albums into one experience.

The layers of culture wrinke, and adbots compete to reach you.

Here it all collides:

Venetian Princess (a popular cover song artist on you tube) creates an original song and video advertorial to promote ice-t brand Brew over Ice K-cup, which gets targeted via keyword with adword overlay from Flavia coffee.

Looks like this: What is she promoting here?

 

 

 

 

 

 

 

 

 

 

 

Ad on Ad:

 

 

 

 

 

 

 

 

 

 

 

I like the idea of sneaking your value on top of someone’s creative. Smart, as the ice-t creative wasn’t very good. Thats the key here – original content that is going to promote product, needs to stand out, because you’ll literally have an ad on your ad.