The new Radiohead album The King of Limbs is out. Direct to fan only. With only a few days notice the pre-order went live!

For this release, Radiohead ditched the “pay what you want” model. Digital offers include compressed MP3 format for $9, or higher quality WAV files for $14. Get either digital formats with the pre-order of the high end physical newspaper edition. Fans were delighted when it was even delivered direct a day early! A nice touch.

But does it feel like something is missing?

There was certainly discussion. In recent years Radiohead has drawn more attention for their delivery of music and business model than their music. On this release, the public at large, and the fans, seem not quite sure quite what to make of it all.

But the debate seems to be about who this album is for. Structurally, whats the “meta” statement here? and is king of limbs “the album”? or the leak before the “real” album. The project or the marketing..

Musically, The King of Limbs is more on the obscure side, less song structure, more howling. That side of Radiohead, combined with a quiet, free of hype release cycle, made “Kings of Limbs” feel like a let down…. or a teaser!

Part of me was looking for that context.

How does the method of release, the channels used, the art and buzz surrounding a release, all effect the perception of music itself? It does for for me somehow, I know it does or others. The music purist can examine from a critical point of view, but for the rest, it is all tied to culture in some way.

How does the promotion and investment and fandom drive some ‘perceptual difference in the music?

The retail channel used to give us some of these cues. Itunes only ep releases, direct live downloads from the artist site, home made cd’s sold direct at show. You knew when a release was for the fans, not the ones who just came for radio, but for those who lived a little deeper. But when Radiohead is now all d2c, it creates an incredible new dynamic, one where mysteriously, it seems hard to tell whats what.

The King of Limbs. This isn’t music that’s asking for a ton of attention. It almost feels like the lead-up to a “bigger” release


Tuesday, February 22nd, 2011 music

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My name is Jeremy Welt, and I'm exploring the convergence of video, humans, technology and culture.

I've been working with Youtube and developing short from content since 2006, when I helped broker YouTube's first idea ever with Warner Music Group (pre Google), all the way up to playing a major role in Disney's Acquisition of Maker in 2014. I love combining data, technology and creativity. Throw in a quick culture detour as Chief Digital Officer for Revolt TV.

I'm passionate about the power of influencers, and consider myself lucky to have worked with some of the most amazing and forward thinking talent in the world. I'm a musician, creator, and tech enthusiast and I enjoy sharing and discussing my expereinces.

From SVP of Marketing at Maker Studios, and SVP of Digital Marketing and strategy at Warner Bros Records. I've put new ideas into motion with artists and technology for the last 15 years.

I'll be blogging about some of my projects, ideas, and attempts to launch new experiences.


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