FIND MIX WATCH. That’s the tagline for You Tubes “Music Discovery Project and Playlist Creation Tool”. It’s a new tool coming out of you tubes lab that allows you to create artist based playlists of music videos. While it’s a visual playlist, it alos holds its own as an audio experience.
Just type in the name of an Artist, and an instant video playlist is created. “Mix Tape” and “Similar artist” options give you several ways to epxplore new music and shuffle the experience. You can save also various playlists. but there is no ability to individually move tracks, or share playlists. I just minimized the video and had a pandora like experience.
You tube’s size, combined with this simple tool, and suddenly you tube is a much bigger player in the online music space. This tool also deepens role in music discovery, and connecting artists and fans.
Curious to see usage numbers, and the new features I am sure will come soon.
