In “early q2” mog is launching their music service on iphone and android:

On Demand Streams
Downloads – Unlimited downloads of any song or album to your phone
MOG radio
Mobile HQ audio (streaming 64k aac plus, download is 320k)

10$ a month, including web and mobile access

Seems like a competitive offer. Mog also stated they are getting 17% conversion from free trial of there web service.