The Facebook party is winding down, and LIGHTS blew away an always tough industry crowd. It was hard to resist her energy, even if you missed the announcement that LIGHTS launched what could be the first ever artist site using facebook connect.
It was more than an industry showcase! Convincing Artist’s to take a chance on new technology can be tough (thats a big part of my job!). They need to have an understanding of where things are going to truly apply new ideas to their art. Its often a riskier proposition than people realize. But when an Artist has a vision for new music AND new media – you can create the perfect storm of innovation the music business needs.
The “Connect” technology is amazing – and it has that feel good moment when you log into LIGHT’S site with your facebook account. But it never would have happened if the Artist didn’t have a strong enough vision for herself to try something new.
LIGHTS is the future, as much as facebook connect is the future!
Thanks to LIGHTS, Ethan Kaplan, and Raquel and Dave at Facebook, for making the show, the art, and the tech happen! When they work together, things evolve.