I was deeply inspired by the movie “it might get loud”, a “guitar” documentary centered around Jimmy Page, The Edge and Jack White.

You don’t need to be a guitar head to love this movie – if you love music you will love this film! In my work with new media and music, I spend so much time thinking about how the changing ratios of communication change the way music is marketed, promoted and consumed, it’s refreshing to see these “masters” talk about nothing but sounds.

In fact – this movie was a needed reset for my brain. Take away twitter, facebook, and everything else – its irrelevant to these guys. The guitar and technology around making the guitar convey music is all that’s needed. Everything else will just happen.

The unbending dedication and focus around a single instrument was inspiring. Do musician’s lose this today while twitter facebooking, etc? Is the nature of technology infecting the creative process?

Or perhaps these legends have explored all of the sound frontiers and possibilities of the guitar, and now the current generation will explore how to connect people to these sounds? After watching this film, something about how easy it is to create and record music feels like we’ve forgotten a step. You will find yourself asking these questions of yourself throughout the movie.

JIMMY PAGE – incredibly elegant and well spoken. I’ve never heard him speak so much before When you see him, and the emotion still behind those eyes – you can have nothing but respect for his legacy.

JACK WHITE – “technology makes things too easy” – Jack talks a lot about how technology takes away from the artistic process. Everyone in new media needs to hear his thoughts as a balance to our hectic info mania. You need to struggle to create. He makes it harder for himself to create. Take a guitar that is broken down and out of tune and fight with it to make music…

THE EDGE – a stark contrast to Jack – the “sonic architect” uses technology and effects to change his sound and bring new soundscapes from the guitar. Interesting to see how he uses technology to create sound, while still respecting the instrument itself.

Reset your brain and love for music! See this Movie!


Published by


@jblogg - Vr, Music, Robots