TOP 5 CONCEPTS FROM FROM DIGITAL MUSIC EAST 2009

Capturing Some important concepts from the discussion, presentations, and panels at DME 2009.

1.) Music in the Background – increasingly music is a background activity (while surfing, while playing video games). Online activity and music fuse into a “new” “combo” state of mind between communication and music. Important to understand this context.

2.) Hard Drives are filling up? Russ Crupnic from NPD floated that some stats may indicate people are loaded up with more music than they can handle on their computers and devices. If Hard drives and devices get full, watch the change in acquisition behavior. I think this was the first i’d heard people discussing the reality of this concept in 2009.

3.) Power of Radio – still massive motivator of top downloads and social net discussion of music. Shows up as top source fro music discovery in many demos. Traditional radios power is a reminder that no matter where you are in digital music, online strategy must take into consideration all media. Online radio’s untapped potential – people like radio as a medium if done right. Explosive growth could be starting.

4.) “It’s a fact of life: If your business model depends on controlling or getting paid for copies of zeros and ones, you may need to look at a new business model” (Jim Griffin).

Increased discussion about charging at the isp level from Jim Griffin (transcript here) , and The Isle of man project.

5.) Sometimes when it comes to music, you just have to get lucky in the studio (Richard Gottehrer, CEO of the orchard digital service, and a songwriter whose hits included “My. Boyfriend’s Back”)

If you twitter search Digital Music East, you’ll get a good sense of what everyone else there was thinking!

Ted Cohen’s intro was brief but accurate, and the presentations were all interesting.

My panel “The State of the Digital Union” was after the first hour intro. The twiiter feed from the audience was streaming behind us, and I made sure to watch it a few times during the panel. Problem was no ATT service at all in the room, so I couldn’t participate later on.

Hyebot posts a recap of the panel and my Metalica example – some liked it some didn’t!

HERE’S HOW TO CRACK THE SKYE WITH MASTODON!

Start with an amazing new album from Mastodon (out 03.24.09)
Get a team of people to run Mastadon’s site who LOVE the band and LOVE the fans
Create an amazing direct to fan piece that ties directly into the concept of the album
Get Paul Romano to help design it 🙂
Make a kick as web site that contains the experience of the package and the album!

Mastodon

I’m so excited to work on stuff like this every day. Something special is happening with this band, and getting to make their web store, a special fan piece, and their site, all tie to the concept of the music is a dream – and we’re almost sold out of all of the special pieces 5 weeks before street date!

Check out Pitchforks review “Mastodon LP Gets Release Date, Badass Special Edition”
Pre-order the package here
Check out the Cracke the sky experience site here (ok it takes awhile to load, but we decided to sacrifice load time to give fans something they could feel!!)

“STATE OF THE DIGITAL UNION” PANEL AT DIGITAL MUSIC EAST!

Ill be speaking at the “state of the digital union” panel at Digital Music East next week. The site says “This panel of industry experts will discuss the hot button issues of day, including the debate over digital music pricing, online and mobile music product offerings and business models….”. Thats the agenda – curious to know any topics you’d like to hear discussed?

THE BEST WAY TO HEAR THE TOP TEN SONGS FOR FREE EVERY WEEK!

Hear the top 10 songs for free every week, across itunes, p2p, and radio.

I make the playlists from the radio charts, big champagne (p2p file-sharing), and itunes. The top 10 doesn’t always represent the best music, but i think its interesting to keep up with what the gatekeepers are playing, and what the fans are buying (and stealing). Some of its really good, some of its really funny, And over time the top lists do flow with different sounds.

TOP 20 FILE SHARING (BIG CHAMPAGNE)

TOP 20 P2P/FILE SHARING DOWNLOADS (WEEK ENDING 1-29-09)
TOP 10 ITUNES SALES (WEEK ENDING 1-29-09)
RADIO – TOP 10 ROCK FORMAT
RADIO TOP 15 URBAN

FULL LIST ON MY IMEEM PAGE HTTP://IMEEM.COM/JBLOGG