Part of my job is to make sure I distribute info on trends and the changing new media landscape to the rest of my company. Change is constant. You need to put the info, trends, and new thoughts in front of people EVERY DAY. As “New Media” has speed up it seems as soon as people in more traditional role get into a concept it shifts. A few years ago it felt like you had 3-6 months to get your head around a new trend or partner, but no more! Heres what I am sending today:
Time Magazine on future of Media
“ In other words, the media business needs to see that the shovel it got whacked with–the change in the way people communicate and the spreading of that power–is not necessarily a weapon or a means to make our graves. It’s just a tool. Time to start digging.”
Here are some numbers that show how big the numbers are and how important the net is to the music biz or any artist!
Mobile – good illustration of how powerful mobile is. Most music fans wont be this aggressive, but this is “engagement” gone crazy. Clearly the next horizon for music biz:
GIRL, 13, SENDS 14,528 TEXTS IN A MONTH
AND MOMS ARE IN ON IT TOO!
A FUTURE LEANING LOOK AT SUBSCRIPTIONS AND ISP’S
Information Age: How the Music Industry Can Get Digital Satisfaction – WSJ.com