Clocking, Finish Lining, Butter Fails, Bun Nutting and More!
Outkast reunited at Coachella and it seems no on cared. A true sign of the pace of culture, and the need for high intensity, immediate gratification in any live show. What have you done for me lately? How insane is your production?
Outkast has nothing but the power of its past hits and catalog, and I guess in todays fast past social media world, thats not enough. It’s a good gut check on the real value of a catalog in music today today. Maybe its the genre, but a great reminder that the shelf life of a musi ctalog in an unedning optins on and ondemand worls is no longer a persistant revenue stream.
First rule of marketing -> Suprise, No one cares!
Sometimes a video hits that chances your day. This lead to a kickstarter campaign and over 25k for this guy!
Check our Magic Of Rahat’s channel here!
Classics like this that some how are inspiring and amazingly high quality!
The first YouTube music awards – it could have been worse, and I hope this is just the beginning!
But throughout the show, and just a few minutes after the LIVE airing, it seems like most people did not quite get it.
The show was live, and it did have the feel that anything could happen, swear words and all, but unfortunately the unexpected came across as just unorganized. If your going to make it free form and live, at least give the hosts headphone mics! One of the most painful moments for me was watching the hosts try to find a place to hold the handheld mikes while searching through cakes for the winners, climbing ladders and uncovering zombie girls. All not easy to do with one hand!
All in all – YouTube succeeded in getting me to care, tune in, and hope they try it again!
I found these two sites that inspired me to put them together in one post.
The first is a great pinboard of the emerging world of interactive TV interfaces. Regulars like Apple TV are here, but also some I never knew existed like this on from Western Digital (a hard drive company makes a TV interface?).
The second, is a gallery of fantastic fantasy user interfaces from all your favorite movies and TV shows. Who can forget Minority report, but there are so many more to check out here.
Then we can go back to the reality of an interface I’ll never understand from Window 8
“We wanted to start to tell a story that would take a long time to tell”.
Kevin Spacey gives a clear and inspired overview on how television piloting process is broken, and how it ruins GREAT story telling by artificially constraining the creative process with old rules! While new data shows it may be harder to monetize binge viewing ala “House of Cards”..
via variety: netflix may need to fast forward its spending for original shows
…the lessons still apply. I’d break it down like this:
– Do not make a pilot for anyone but your actual audience
– Start on Youtube
– If your story is compelling, you’ll find an audience
– If the network wants a pilot after you get some traction, give them your first episode, but don’t stop there
– The networks want you to have your own audience heading into prime time, there is no “audience” for NBC
Watch the clip for your own insights!
Keep your eye on this new channel from “freshbigmouf“. Beat Scout. Fresh and fun, he’s only got 675 subs on YouTube as of today!
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