DATA DRIVEN CREATIVE DEVOLVED

Combining Data and Creative is the meme of the moment. Back in 2010, I was lucky to work with Devo on a campaign the made fun of the idea that art and data belonged together. The first video is the approach. The second video is really a “Mocu-Panel” where we reviewed all the data and testing we did. The idea that Devo would use data to inform it’s latest CD and brand was ahead of it’s time. Making fun of it was even more innovative. The audience kind of gets it, but that is a sign of great art – they aren’t sure what to do! Can’t believe I was lucky enough to “perform” with DEVO

Tuesday, August 25th, 2015 music No Comments

1000 CHANNELS, 1 BILLION VIEWS…

Shout out to the old school (great endcard on this one if you can make it through!)

Sunday, August 23rd, 2015 music No Comments

CLICK THE LINK TO SEE AMY PHAM’S SHOCKING FACEBOOK VIDEO VIEWED OVER 17M times!

Because I can’t figure out how to do an embed, I thought that was supposed to work on FB video now. Real point is how FB video is working for her as a creator!

Screen Shot 2015-08-23 at 11.08.02 PM
https://www.facebook.com/iamamypham/videos/vb.260665084033709/702671643166382/?type=2&theater

Sunday, August 9th, 2015 music No Comments

YOUR DOING YOUTUBE WITH YOUR PHONE????

A clip from over 7 years ago, part of a Marketing campaign I worked on for her new record. This was the first ever upload of video from a cell phone to YouTube!

See how much culture has changed in such a short time, shout out to Bree for pulling it together :-) and Ashley for being up to try something new…

Thursday, July 23rd, 2015 music No Comments

FB VIDEO BLOWING UP – TOLD YA!

A nice article from March where I talk about Facebook Video making an impact on the YouTube community. Since FB video is all the rage now, quick repost from my interview with the International Business Times in March. I am proud at how ahead of the curve Maker has been when it comes to Shortform, and especially FB video!

http://www.ibtimes.com/sxsw-2015-youtube-stars-are-finding-new-place-thrive-facebook-1847296

Shout out to the team, Violet, Emily, Cassy, Nick and more…..

Monday, July 20th, 2015 music No Comments

MAKER + DISNEY PARKS = THE BEST DAY EVER!

Very proud of this channel and channel trailer. Part of Maker’s partnership with Disney Parks, were building something cool over at http://www.youtube.com/wdwbestdayever

Shout out to Tyler, Emily, Louis and Team!

Thursday, April 23rd, 2015 music No Comments

MARVEL AVENGERS AGE OF ULTRON! TRAILER BEST PRACTICE ALERT!

Its simple, but nice to see Marvel adding end cards and asking for subscribers on their trailers!

Friday, March 6th, 2015 music No Comments

GUARANTEED TO GO VIRAL: YOUTUBE’S 2014 VIRAL VIDEO TRENDS

Clocking, Finish Lining, Butter Fails, Bun Nutting and More!



Sunday, June 8th, 2014 music No Comments

Super Real Creativity

Tuesday, May 20th, 2014 music No Comments

OUTKAST RENUITES AT COACHELLA, NO ONE CARES

Outkast reunited at Coachella and it seems no on cared. A true sign of the pace of culture, and the need for high intensity, immediate gratification in any live show. What have you done for me lately? How insane is your production?

Outkast has nothing but the power of its past hits and catalog, and I guess in todays fast past social media world, thats not enough. It’s a good gut check on the real value of a catalog in music today today. Maybe its the genre, but a great reminder that the shelf life of a musi ctalog in an unedning optins on and ondemand worls is no longer a persistant revenue stream.

 

First rule of marketing -> Suprise, No one cares!

Sunday, April 20th, 2014 music No Comments

Welcome

My name is Jeremy Welt, and I'm exploring the convergence of video, humans, technology and culture.

I've been working with Youtube and developing short from content since 2006, when I helped broker YouTube's first idea ever with Warner Music Group (pre Google), all the way up to playing a major role in Disney's Acquisition of Maker in 2014. I love combining data, technology and creativity. Throw in a quick culture detour as Chief Digital Officer for Revolt TV.

I'm passionate about the power of influencers, and consider myself lucky to have worked with some of the most amazing and forward thinking talent in the world. I'm a musician, creator, and tech enthusiast and I enjoy sharing and discussing my expereinces.

From SVP of Marketing at Maker Studios, and SVP of Digital Marketing and strategy at Warner Bros Records. I've put new ideas into motion with artists and technology for the last 15 years.

I'll be blogging about some of my projects, ideas, and attempts to launch new experiences.

Gear

MACS:
15" macbook pro retina, Hex core mac pro for multitrack audio, Intel Imac

SOFTWARE
Cubase, Reason, Battery, Kontack

CELL
Iphone 6 128gb, ipad air HTC ONE

Categories

Music Art Blogs - BlogCatalog Blog Directory

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